Why Integrate Business Texting with Your Email Marketing Initiatives
Any marketing initiative will work perfectly when it is integrated with other marketing channels as compared to when just a single channel is used. The idea of amalgamating two or more business marketing methods is perfectly illustrated by the two marketing methods-SMS marketing and email marketing. In a number of business organizations, you will find the email marketing campaigns to be a specialized niche. As a matter of fact, with the relevant email content, you will be in a position to maintain a steady relationship with your customers. You will as well be fascinated by the fact that a number of the emails sent out to customers as marketing messages are nowadays accessed by them via the mobile devices that have become so widespread such as the tablets and mobile smart phones, actually over 50% these. This may sound as amazing as it is but the one that will leave you even the more perplexed will be the rate at which the short messages are opened on the same devices, which practically stands at the 98% mark or over. Even though each of these methods present their own unique benefits, there are some elements in them that are shared that as such make them make a combination of marketing techniques that will bear your business very sure results. Read on and see some of the email campaigns that will yield better results when they are supported by SMS marketing.
The Text-to-Join Campaigns, which are basically an appeal message to your target customers to subscribe to a service are an example of what email messages will benefit from business texting. All that you will be supposed to do is to make sure that after you have sent out emails to your target audience to their email addresses you have it followed with a business text message appealing to them to join your subscription list. Considering the fact that a high number of the sent out messages to many is often read in such a short period of time, in fact it is said that over 90% of the messages are read in about one or two minutes, by sending out the business text messages, you will have really improved on the chances you stand to receive a positive response from your target audience. By using the SMS’s as a means or platform for communicating with your customers, you will be in a position to segment your list and in turn enable you to send out rather targeted messages to the target audience.
The other kind of email messages that is greatly supported by the use of SMS marketing is the invites to events. After you have sent the email to the customers and expected attendees to the event formally via their email addresses, you will then need to follow it up, a day or two to the D-day, with a business text or SMS to remind them to attend.